Amy is a seasoned Values-based Consultant and Business Coach with 30 years of experience empowering women leaders, founders, and teams to achieve sustainable growth, strategic clarity, and enhanced well-being.

Her expertise lies in aligning purpose with impactful action, fostering thriving businesses, and empowering leadership.

Why Values-based?

In today’s dynamic and ever-changing world, aligning your business priorities, culture, and infrastructure with your core values is not just important—it’s essential. For women leaders, founders, and teams, this alignment serves as the foundation for making impactful decisions, fostering resilience, and driving meaningful growth.

Amy specializes in helping women-led organizations ensure their values are not just aspirational statements on a website or wall but embedded into their businesses' DNA, guiding every action and choice.

As a Values-Based Consultant, Amy brings her extensive expertise to empower leaders to:

  • Set goals, benchmarks, and initiatives that align with their values and vision.

  • Spark inspiration and strategic resets when needed most.

  • Ignite motivation and elevate productivity across their teams.

Through this transformative journey, Amy helps women business owners, founders, and teams achieve:

  • Deeper engagement in life and work.

  • Stronger communication and more collaborative relationships.

  • Increased buy-in for a changing world

  • Resilience to navigate change with confidence.

  • Enhanced team cohesion

  • Sustainable growth and success built on a foundation of authenticity and purpose.

The Opportunity For You

“At the heart of our practice lies a steadfast belief and profound experience in the transformative power of core values.” - Amy Johnson

Whether you're leading an organization seeking cultural alignment, guiding a team toward greater unity and performance, or navigating your own journey of growth and authentic direction, our tailored approach ensures that your values become the driving force behind meaningful, sustainable change.

For Organizations

Are you facing challenges with engagement, navigating a cultural shift, or seeking buy-in for new initiatives? We partner with organizations to cultivate environments where values guide decision-making, foster alignment, and promote ethical, sustainable growth. Our consultancy services and workshops are thoughtfully designed to support leaders and teams in creating engagement and lasting impact.

For Teams

From executive teams to production teams, shared values are the cornerstone of unity and performance. Our team-focused programs elevate cohesion, boost motivation, and empower members to work toward collective success. Identifying and integrating core values helps teams thrive with clarity and purpose.

For Individuals

Whether you're at a pivotal moment in life, exploring new opportunities, or looking to make more authentic choices, our one-on-one coaching and workshops are designed to unlock clarity, fulfillment and lasting impact. We’ll help you overcome indecision, procrastination, and stuckness, empowering you to take bold, aligned steps forward toward an inspired and purpose-driven life.

Results & Benefits of Values-based Integration

  • Live your legacy with a lasting impact.

    Each day we make decisions that affect our families, businesses, lives and communities. With the inner compass of our Core Values guiding the way, the impact will be positive and stand the test of time.

  • Satisfaction. Sustainable Success. Fulfillment.

    There is a deep sense of relief and work-life harmony that comes from conducting our lives (from the office to the school drop-off line) in a way that aligns with our Core Values. The benefits include clarity of direction, purpose and well-being built upon a strong foundation that stands the test of time.

  • Improves business opportunities and customer loyalty.

    According to salesforce.com, 86% of consumers are more loyal to companies that demonstrate good ethics; 69% spend more money with companies that demonstrate good ethics. This is true for all relationships.

  • Engage more effectively.

    When you engage with Core Values, connection increases. This is extremely important to the younger generations. According to Cone Communications, 83% of Millennials would be more loyal to a company that contributes to social and environmental issues. Gen Z makes purchasing decisions based on the social issues and causes they care about.

  • Be consistent and transparent.

    Integration of values in one’s life and business allows for consistency and transparency. When you are clear about your values and live accordingly, you are more effective and purposeful in your life and business. You can communicate with confidence because you aren’t hiding and living reliably. How are you or your business acting in alignment with your values?

  • Data shows that core values, integrated into business and home life, has a major and measurable impact on growth and desired outcomes.

    Work With Amy

Three Steps to Relief

  • Clarity

    Get clear about Core Values, priorities and projects.

  • Roadmap

    Develop a customized plan of action.

  • Action

    Experience fulfillment and calm through authentic direction and alignment in action.

Clients & Collaborations

Make it stand out.

 Exploring and integrating your values improves well-being, raises profits and relieves stress.