About Amy
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Amy Johnson lives in LA near the beach with her two free-spirited teenaged daughters and their two small and communicative dogs. She wears a variety of colorful hats, but spends much of her time working as a values and idea integrator.
She helps individuals and businesses launch cutting edge creative projects and map the most effectively efficient path to their greatest impact. She works with individuals, budding entrepreneurs, influencers, business owners, start ups, and community forward organizations to transform ideas into visionary realities. Using a collaborative approach with cross functional experience, she has developed a proprietary process called the Clarity Cleanse™.
Amy’s unique blend of creative problem solving and business acumen emerged as she rose through the ranks in Hollywood. As an Entertainment Executive at New Line Cinema, she was instrumental in producing and acquiring films at Academy Award winning level. She has over 30 years experience producing films, theater and entrepreneurial endeavors.
When Supermodel and Actress Amber Valletta wanted to expand her brand value and venture into the entrepreneurial arena, she turned to Amy to define and implement her ideas. The result was the creation and launch of Master & Muse by Amber Valletta in partnership with international retailer yoox.com. As Executive Director of Master & Muse, Amy and her team brought visibility to 50+ sustainable brands for 5 seasons, doubling revenue each season. Amy created a new venture for Amber with a strong foundation of core values that increased Amber’s brand value while building awareness on important issues in fashion and sustainability.
As a result of this successful collaboration, Amy co-founded A2 Films with Amber, which focuses on sustainability through producing film and media projects such as Driving Fashion Forward for Lexus, and Reinventing Power for Sierra Club. Currently, A2 Films is in development on The Changing Room in partnership with The Copenhagen Fashion Summit.
Amy serves as a CFDA + Lexus Fashion* Initiative, mentor to young fashion brands, and she serves as a board member for the Environmental Media Association.
Through Amy Johnson Company (formerly Personal Producers), Amy uses executive level “best practices” from her work in media, production, sustainability, fashion, and being a mom to help clients integrate their values into all they do, including business and home life - promoting harmony through resourcefulness and creative solutions. Amy's helped her clients flow seamlessly between style & substance; home & work; profit & doing good; sustainability & growth since 2009.
Amy’s Core Values
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SUSTAINABILITY
Reverence for the natural world. Supporting and upholding the well-being and health of the planet, people, animals and an equitable economy. Understanding regeneration is the key to living sustainably.
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CONNECTION
Valuing each other by being present, kind and compassionate. Living in the vulnerability of feeling what I feel, connecting to my body, myself and others. Living with a sense of oneness. Seeing what connects us rather than what separates us.
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COLLABORATION
Working together to develop creative solutions that have impact. Creating a local and global community that is interconnected and interdependent. Developing, learning and growing through collaboration of ideas and a sense of collective wellness.
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FLOURISH
Being out in the world in the flow of prosperity, positivity, beauty and thriving. Being open to possibilities, open to receiving, open to expansiveness with ease. Living with vitality, assertiveness and divine goodness. Seeing the lavish abundance that is eternal. Blossoming in using my voice, resources and expression of self for the highest good.
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CREATIVITY
Thinking outside the box with vision and imagination. Valuing play, art, music and the unseen. The active dance between seemingly opposing ideas - loud/quiet; bright/neutral; style/substance; bold/delicate; action/restraint; patience/action.
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INTEGRITY
Staying true and transparent with my words, actions and beliefs. Acting and doing what I say I am going to do. Walking the walk. Being an active and participating citizen. Being assertive and speaking up. Actively developing resilience and building character. I view integrity as essential to living equitably and caring for others.
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GRATITUDE & GRACE
Being in the world from a place of gratitude and appreciation. The recognition that miracles are possible every day. Accepting what is. Choosing to be in the flow of Source within and a lens of gratitude and grace. Live life fully for today. Open to receive all I need in gratitude, grace and ease.
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Explore the packages Amy offers.
